Cologne, 05.06.23
Plastic waste pollutes our oceans, forests and parks. A particular driver of this pollution is the dental and oral care sector. Here, a particularly large number of small-scale products are manufactured and used single-use plastic, which soon end up in the bin again.
Interdental brushes, dental floss, mouthwash or toothpaste are either made of or packaged in plastic. In Germany alone, several hundred million plastic dental care products end up in the garbage every year.
LUORO is defying this environmental threat with its new, sustainable dental care brand "Paperdent" by replacing plastic with FSC paper wherever possible, thus reducing plastic waste. The four previously available Paperdent products are a mouthwash in a new paper-composite carton, vegan dental floss in a paper carton, patented paper interdental brushes and toothbrush tabs in a paper bag.
This commitment to combating plastic waste through product innovations has now been rewarded by the international jury of the European Green Award. Paperdent was chosen as the winner in the "Consumer Goods - Dental Care" category!
The European Green Award stands for sustainable, innovative and fair developments! Special achievements by companies are honored by an international jury of experts. Green, fair and innovative products, sustainable design, green marketing and change makers who have made a special contribution to sustainable development in Europe are honored.
LUORO Managing Director Burak Dönmezer: “For us, this award is a great honor and further confirmation that we are on the right track with our vision of bringing sustainability to the heart of society. We need new ideas and sustained commitment in order to master the challenges of the near and distant future – there is no other way.”
Paperdent products are available in retail stores in Germany and Austria from Müller, Denn's Biomarkt, BIPA, BILLA and soon at Edeka. The products are available online at www.wingguard.de.
About LUORO:
LUORO GmbH is a German trading company and manufacturer of innovative, sustainable products in the areas of body care & beauty as well as household & cleaning. The company wants to establish more sustainable consumer behavior in society.
LUORO produces natural and sensual body care products for its own brand plain b. The Paperdent brand stands for environmentally friendly paper-based tooth cleaning. Sustainable and stylish household products are realized for WingGuard Home.
The company sells its products in retail outlets and online at www.WingGuard.de. In addition to our own brands, the online shop also offers products from other well-known and sustainable manufacturers.
LUORO is a leader for climate action and is both climate and plastic neutral.
